This short article lays out some of the most considerable changes in consumer behaviours when it pertains to consuming media.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the way in which people are getting their updates . is also evolving. People are increasingly turning towards online news sources, rather than watching TV, to discover present worldly affairs. However, concurrently, due to a constant flow of info, people are becoming overwhelmed by huge amounts of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to find news channels that have sizeable followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing people with dependable and verified news sources, in a format they can readily identify with.

In the present digital age, smart phones have become one of the most popular devices that people are using to watch videos and gain access to media. Nowadays, many social media networks are offering endless feeds of brief, chains of videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a collection of personalised content and react immediately, making these videos a lot more appealing and addictive than conventional content. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Consequently, this pattern is shifting the way people are actively seeking for and counting on to get information, in a much faster, much shorter and more accessible format.

In the last few years, with the rise of digital media, the way in which people take in content has changed substantially. For many years, conventional television was the primary source of home home entertainment for many people. Nevertheless, since the development of streaming services, many audiences are averting from scheduled television, particularly among younger people. Instead, worldwide media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for enabling individuals to view the shows and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming services as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the marketplace.